When I think of my time at Meta, I like to say the only constant here is change.
Joining the Program team in November 2020, Quest 2 had just launched and Oculus was still a sub brand with it’s own outsider culture within Facebook where we were heavily focused on gaming.
Fast forward, we are now Meta and our VR products are instrumental in the long term future vision of the Metaverse.
As a Program Manager in the VR squad, I have had the opportunity to bring some of the biggest and most interesting campaigns and products to life. My function has wide and deep reach, and covers everything from strategic planning and scoping, building relationships and influence with cross-functional teams, developing systems, tools and processes, driving change, liaising with game developers, music labels, creative agencies, production companies and many other external partners.
PROJECT HIGHLIGHTS
Meta Quest Pro - 360 full-funnel marketing campaign for a hardware product launch
Resident Evil 4 - 360 full-funnel marketing campaign for a AAA title
Beat Saber x Billie Eilish - 360 full-funnel marketing campaign
Beat Saber x Mixtape - Digital marketing campaign
Branding Design Systems for 3rd Party Developer Assets - Brand design and review system for our 3rd party ecosystem of developers